Insights on people’s wants and desires

Want to share some findings from Ken Dychtwald, Ph.D. President/CEO, Age Wave. He is an authority on the aging of America and found in some recent work with a long term care insurance company that people:

+ Want to maintain good health and say “they would ideally like to live to 92 years”.

+ Are “over five times more worried about being a burden on their family than dying”.

+ Are most concerned about “uninsured medical expenses” and “rank Alzheimer’s as their single greatest fear among disabling diseases in later life”.



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