Insights on people’s wants and desiresPosted: May 7, 2011
Want to share some findings from Ken Dychtwald, Ph.D. President/CEO, Age Wave. He is an authority on the aging of America and found in some recent work with a long term care insurance company that people:
+ Want to maintain good health and say “they would ideally like to live to 92 years”.
+ Are “over five times more worried about being a burden on their family than dying”.
+ Are most concerned about “uninsured medical expenses” and “rank Alzheimer’s as their single greatest fear among disabling diseases in later life”.